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 Have you ever imagined to melt lazily into the couch and have a chat with kids, or just do random and regular things with the whole family together? These ordinary time contains the most extraordinary moments in life and are the warmest moments.

Life is about our home, where it always be deep in our hearts as the most nostalgic place. MINISO takes “life" and “family "as the core concepts, designs and develops different series of household and consumer products.

MINISO is not just a brand name but also a way of life style. It does not deliberately emphasis on the so-called fashion or personality and consider that popular brands should raise their status. On the contrary, MINISO stands on consumers’ point of view when developing products, which is - back to the essence, getting rid of showiness and returning to the nature.

MINISO enriches our lives with a wide range of products at reasonable prices. It is like a compass, pointing to the "basic" and " natural" directions by providing simple and natural products.